Posts tagged Jennie Loof
Posts tagged Jennie Loof
New year and so many resolutions. One of mine is definitely to sit down and do things rather than just talk about them. And the one thing that always come last on my priority list is my webpage so I decided to have a wee spring cleaning. (I know it is a bit early to call it spring… but the sun is out today so just go with it.) A lot of new things on there but mainly just a wee clean up.
Have a look and hope you enjoy.
xxx
ALSO, we are going to take part in this months ITCOW event on the coming Wednesday.
Get your tickets now!
Love,
Jennie Lööf x
After “Lovely” by Jennie Lööf is in its early beginnings, the talk about launching at ASOS Marketplace came up. What are you guys thinking?
We will definitely have a look into it and see if it for us and you :)
Lovely diffusion!
My new diffusion line is here and have already hit the shops! Things are moving faster than I can keep up with at the moment and am also sewing away on the new Jennie Lööf collection as well. Thought I share these lovely (no pun intended) photos now when they are finally here.
XXX
This Saturday morning I started my new project with “Starterpacks, The Magpie tribe” in Govan. They are this great organisation who help people make their house into a home when life have been tough. As an independent organisation they only rely on donations and project funds. Based in Govan they have their office and 2 more venues. One is a fab second hand shop that have the most amazing things you will find, from clothes, crockery, furniture to fab vintage sewing machines and loooooads of fantastic fabrics, trims, buttons and more! (Sscchhhhh, don’t tell anyone, it is my secret…) And almost everything is around £5 or less. Their third and smallest space is a unique gallery where they sell their amazing vintage clothing, bags, shoes and hats that will sell for a bit more, (When in on saturday it was an original vintage Diane Von Furstenberg dress hanging there for £15!!) They also have some of Glasgow’s most quirky designers selling things in there, jewellery and lamp fittings out of this world! It is just a 2 min walk from Govan underground and should def be on everyones list to visit. (More info at http://www.starterpacks.org.uk/ )


So how I am involved in this organisation is that almost every saturday morning up till X-mas I will hold sewing classes in their amazing work shop. Yesterday was the first one and my class of girls, with a mix from none to very little experience with a sewing machine, all had the task to learn how to use the machine and then design and make a tote bag in 3h. I will say no more than have a look at the photos from the day, was so much fun!
If you want to come and join one of the one-off classes or sign up for some of the longer courses (themes like, halloween outfit, new years eve dress etc) , just give Claire at Starter Packs a call on 01414401008. 


A summer of mayhem! I have been trying to split myself into many different jobs and am amazed I came out of it alive. Launching my Jennie Lööf Brand in Sweden, The Merchant city festival as a designer for 5 shows, designing and making clothes for T-in the park, Impact Arts for 2 weeks of fashion tutoring, launching my new brand ‘LOVELY’, attending markets, setting up sewing-classes for Starterpacks, Magpie tribe, finally making all my orders and manage to have 5 days off…. Think I have forgotten some things as well, but hey ho…
I would never have been able to have done this without my amazing summer interns Emma Louise Quinn (attacked by pink monsters above) and Aimee Louise Owens. My amazing right hand(s) Christin Haussman and Chris Amos and obviosly the never moaning, always up for more work Christine Dove and Ailsa Rendell.
This have ended up as a long thank you speech like I would have won the oscars but it almost feels like I have. Now ahead to next collection and working on some other fun things that will be announced soonish. Keep checking this space! :)
XXX
Our lovely models together in Jennie Lööf. Big thanks to Vivi&Nici!!
Have you seen our newest video yet?
Out of the “Family Chest” Collection
Jennie hard at work - last preparations before the photo shoot for the “Family Chest” Collection
Out of the “Family Chest” Collection
Out of the “Family Chest” Collection

Out of the “Family Chest” Collection
Out of the “Family Chest Collection”